200 Easter Eggs

…for 200 Vulnerable Children


Children’s charity Safe Families for Children is joining with staff from multinational enterprise software company Sage to provide 200 Easter eggs to vulnerable North East children.

Donations are pouring in to meet the target of 200 eggs for 200 children as staff at Sage are getting behind the Easter egg appeal to support struggling families who may not have funds to buy an Easter treat this year.

With deep roots in the North East, Sage and Safe Families want to support the communities they started in. The fundraiser continues until the end of March after which the eggs will be distributed by Safe Families for Children to families they support in Tyne and Wear.

Caroline Moore, People Director – Northern Europe, Sage said: “We’re delighted to support Safe Families for Children’s Easter egg collection, which follows on from the fantastic Christmas toy collection we helped with last year too. This is a wonderful local charity providing important support to families in our region.

“Sage is very passionate about doing business the right way and giving back to the communities in which we operate. We do this through the Sage Foundation, which provides us with opportunities to fundraise and volunteer for some brilliant worthy causes. Sage, while now a global company, was born in the North East, so we are always keen on giving back to the region wherever and whenever we can with the help of our army of 2,000 colleagues based up here.”

In partnership with local authorities across the UK, Safe Families prevents children from needlessly being taken into the care system, improving life chances and saving thousands of pounds. The charity recruits and trains volunteers across the country who provide support for struggling families, in a ‘people helping people’ approach.

Safe Families for Children’s Founder and Chairman, Sir Peter Vardy said: “New reports on child poverty in the UK reaching its highest level since 2010 highlight that not every family has the financial recourse at the end of the month for even small non-necessities such as an Easter egg. As a charity, we see families struggling on a daily basis, and are keen to help where we can. A big thanks to Sage for their Easter egg fundraiser which will put chocolate eggs in the hands of 200 children in the North East.”

Since it was founded in the UK in 2012, Safe Families’ support has benefitted more than 1300 children in the North East with a network of over 900 volunteers. Safe Families’ community-based solution to a community-based problem links volunteers with struggling families, allowing neighbourly volunteers to step in at the outset of any issues in families’ lives before they escalate and cause lasting, sometimes irreparable, damage.